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Make up Products
Best-seller
Linea Eyeliner
Applying Luma Linea with unsteady hands? Work the upper lash line in short segments rather than one sweep. Its pigments...
$29.90
24% off
Lash Mascara
Thousands of mature women came around to Luma Lash Mascara. Reason 1 — the brush itselfThin, scant lashes finally...
$29.95
$39.90
New
25% off
Bright
Does the mirror add years you don't actually feel? Are heavy eyes dragging everything down? 18 months in development, and we built...
$29.90
$35.90
Lash Serum
Luma Lash Serum changes what lash care looks like day to day. One gentle application, and the formula goes to work supporting...
$29.95
New
14% off
Skin Color Changing Foundation
Skin past 50 isn't what it was, and the formula on it should move too. Luma Skin’s Color Changing Foundation was built...
$29.90
$34.90
NEW
20% off
LipStick
Women in their 50s, 60s and 70s didn't just inspire Luma LipStick — they helped make it, step by step. Every...
$19.90
$24.90
NEW
Hair Hairline Powder
Luma Hair | Hairline Powder does more than cover: it looks after the scalp underneath. Every pigment carries ingredients chosen to nourish,...
$24.90
50% off
Lash Silk™ Mascara
Thousands of mature women came around to Luma Lash Mascara. Reason 1 — the brush itselfThin, scant lashes finally...
$29.95
$59.90
Complementary Products
Beauty Guide: Enhancing Your Mature Eyes
Written exclusively for the 50-and-over reader. Inside: straightforward tips, advice you can use, and eye-makeup techniques...
$14.90
Makeup Glasses
If prescription lenses sit between you and precise makeup, these magnifying glasses solve the problem. A patented rotating lens lets...
$14.90
Eyelash Curler for Mature Lashes – Instant Lift
Mature lashes tend to grow finer, shorter and flatter with time — the Luma Cosmetics eyelash curler exists for exactly that, lifting...
$9.90
5 Reusable Makeup Remover Pads
Ultra-soft cotton, washable and used again and again: these pads lift makeup off thoroughly without upsetting sensitive skin. One side differs...
$14.90
Makeup Bag
Keep your beauty essentials together, protected, and looking good — that's what this bag is for. The quilted fabric feels soft and...
$14.90
2 Absorbent Wristbands
Water runs down the forearm during a skincare routine; these absorbent wristbands stop it before it reaches your sleeves. Soft, stretchy fabric that...
$7.90
Cosmetics Skincare Headband
Hair stays back and out of the way while your skin gets attention. Whether you're taking makeup off, putting skincare on, or...
$9.90
Cosmetics Makeup Sponge
Foundation disappears into the skin with this ultra-soft foam sponge — smooth, luminous, nothing artificial about the result. Made with mature...
$7.90